Corporate Social Responsibility (CSR) is increasingly being seen as an overarching principle that needs to be incorporated into all business functions and needs to be aligned with your business purpose. A company that has incorporated CSR into its core business acts as a responsible citizen in society and environment whilst also acting as a catalyst where government or communities have failed. Business leadership can help to address market failures, deficiencies in civic society and governance failures.

Our process of developing your CSR Strategy starts by breaking CSR down into 4 areas: Marketplace, Workplace, Society and Environment. We map these areas to your business mission and processes and analyse risks and opportunities in each of the areas. The process we recommend is a cross-functional, bottom-up approach. We start by looking where you are at today and what the key drivers in your business are. We then guide the cross-functional team in developing your strategic and tactical goals, always ensuring that goals remain aligned with your business purpose.

In the final steps we analyse the potential for integration and conflict between these goals. To do this we look at infrastructure, processes, culture and individuals. The end result can be used by every employee to give them a customised view of CSR as it applies to their particular role. This will make the process tangible and relevant to the whole business.